How to Write Great Craigslist Headline Posting Titles
The Posting Title, or Headline, is the most important part of your Craigslist ad because people have to click on it to view your entire ad. The Posting Title has one job, and that is to get clicked so people can read your ad. If your Headline fails then your post has failed and your ad won’t be seen at all. Forget the ****/\ /\**** and ALL CAPITAL mumbo jumbo. This will just make your post look desperate.
Remember, if you are selling an item, offering your service or promoting your business, it all falls under sales and marketing. People want to buy, but they don’t want to be sold to. With that said a magnetic Headline Title needs to lead your Craigslist post.
Unless you are a professional copywriter there is no reason to reinvent the wheel. Here are some ideas for a Headline Title from copyblogger.com. Combine a great Headline Title and a Custom Craigslist Ad Design and your Craigslist post will become a producing magnet! For the most effective Headline visit The Headline Hero!
Here are 10 proven Headline Titles below. Fill in the [ ] with what you are offering.
1. Get Rid of [problem] Once and For All
A classic example that identifies either a painful problem or an unfulfilled desire that the reader wants to solve.
- Get Rid of Those Carpet Stains Once and For All
- Get Rid of That Belly Once and For All
- Get Rid of Those Squeaky Brakes Once and For All
2. Here is a Method That is Helping [blank] to [blank]
Simply identify your target audience and the benefit you can provide them.
- Here is a Method That is Helping Homeowners Save Hundreds on Insurance
- Here is a Method That is Helping Children Learn to Read Sooner
- Here is a Method That is Helping Bloggers Write Better Post Titles
3. Have a [or] Build a [blank] You Can Be Proud Of
Appeal to vanity, dissatisfaction, or shame. Enough said.
- Have a Wedding You Can Be Proud Of
- Have a Yard You Can Be Proud Of
- Build a Blog Network You Can Be Proud Of
4. Who Else Wants [blank]?
Starting a headline with “Who Else Wants…” is a classic strategy that implies an already existing consensus desire. While overused in the Internet marketing arena, it still works like gangbusters for other subject matter.
- Who Else Wants a Vacation?
- Who Else Wants a Bigger Pay Check?
- Who Else Wants a New TV?
5. The Secret of [blank]
This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.
- The Secret of Successful Podcasting
- The Secret of Protecting Your Assets in Litigation
- The Secret of Getting Your Home Loan Approved
6. Little Known Ways to [blank]
A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline.
- Little Known Ways to Save on Your Heating Bill
- Little Known Ways to Speed Up Your Computer
- Little Known Ways to Lose Weight Quickly and Safely
7. Here’s a Quick Way to [solve a problem]
People love quick and easy when it comes to solving a nagging problem.
- Here’s a Quick Way to Get Over a Cold
- Here’s a Quick Way to Potty Train Your Child
- Here’s a Quick Way to Backup Your Hard Drive
8. Now You Can Have [something desirable] [great circumstance]
The is the classic “have your cake and eat it too” headline — and who doesn’t like that?
- Now You Can Quit Your Job and Make Even More Money
- Now You Can Meet Sexy Singles Online Without Spending a Dime
- Now You Can Have a Clean Pool Without High Maintenance
9. [Do something] like [world-class example]
Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.
- Speak Spanish Like a Diplomat
- Party Like a Rock Star
- Blog Like an A-Lister
10. What Everybody Ought to Know About [blank]
Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.
- What Everybody Ought to Know About ASP
- What Everybody Ought to Know About Adjustable Rate Mortgages
- What Everybody Ought to Know About Writing Great Headlines